Organic keywords refer to the terms and phrases that people use in search engines to find information without the influence of paid advertising. These keywords naturally lead users to your website or content through the search engine’s organic results, which are ranked according to the search engine’s algorithm. Organic keywords are crucial for SEO (Search Engine Optimization) because they help you understand what your target audience is searching for online, allowing you to optimize your content accordingly to improve your visibility and ranking in search engine results pages (SERPs).
