Understanding the impact of local search on business visibility is essential. Recent studies reveal that in 2016, nearly half (46%) of all Google searches were conducted with local intent. Impressively, more than half of those conducting local searches visited a business they found online within just one day. Furthermore, over 70% of consumers reported verifying a business’s location online before visiting for the first time. These statistics underscore the critical importance of establishing a robust local online presence for your business.
In today’s digital age, merely relying on walk-in customers is no longer sufficient. Consumers are increasingly turning to their smartphones and computers to search for businesses that meet their specific needs. Ensuring your business is easily discoverable through local search can significantly enhance your visibility and attract more customers. This highlights the necessity for businesses with physical locations to optimize their online presence for local search, ensuring they are easily found by potential customers in their area.
